Our client a successful and leading provider of Equipment Services is looking for a Marketing Specialist to assist the Marketing and Projects Team. You will be responsible for event and lead management. You will deliver insights and trends through research to develop marketing content which supports wider business development in achieving strategic goals.

Duties:

Management and co-ordination of marketing events (both as exhibitors and attendees) at high Profile International Conferences.

•  Liaison with exhibitors
•  Exhibition stand design (collaborating with agencies and partners as needed)
•  Plasma screen visuals
•  Sales collateral
•  Internal communication, including stand rota and delegate attendance
•  Email Marketing and direct mail
•  Gathering feedback and reports post event
• Management of event lead capture, follow-up, and communication to the business development team.
• Collaborate with and provide administrative support to the Commerical Director, Marketing & Projects Manager
• Contribute and support the modality strategy creation, rollout and measurements.
• Management of any outsourced marketing agencies on a retainer or project-by-project basis.

Raise PO’s and check invoices and record all expenditure on budget tracker and raising any issues.

Management and system administration of the Customer Relationship Management (CRM) system,

Generation and creation of routine reports from the CRM

Support the co-ordination of marketing deliverables including new product launches, existing product campaigns,  not limited to Email campaigns, direct mail, video
production, online banners and digital media placement (e.g. HSJ), print adverts and print media placement (e.g., RADmag), corporate brochures and product flyers and customer case studies.

Contribute to the production of content to the website & social media channels.
Ensure all business development documentation adheres to editing and formatting standards.